Land Rover Range Rover 2025 – The Range Rover Velar will be reinvented as a sleek, luxury electric SUV aimed at the upcoming Porsche Macan EV with greatly improved durability, performance and practicality.
It will be the first of several new electric Land Rover models to roll off the firm’s revamped production line in Halewood, Merseyside, and will soon be followed by EV successors to the Range Rover Evoque and Land Rover Discovery Sport.
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Work on converting the factory into an EV production plant will begin next year, and the electric Velar is expected to enter production before 2025. Until recently, Velar’s future was unclear.
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Launched in 2017 as a rival to the Macan, the luxury crossover initially sold strongly but when the semiconductor crisis hit in 2021, JLR focused on the more profitable Range Rover and Defender. In the 12 months to March 2023, it was the second. The slowest Land Rover, ahead of the Discovery, sold 29,845 units.
While the cheaper and more popular Discovery Sport and Evoque were confirmed to go electric more than two years ago, the firm gave no indication that the Velar would return for a second outing until a company-wide update in March, when it revealed at least three new ones. who EVs will be built at Halewood, one of which will be the second-generation Velar.
Today’s Velar is closely related to the Jaguar F-Pace and was built alongside that car in Solihull. In addition to being built in a new location, its successor will switch from the familiar D7 architecture to an entirely new platform called EMA.
First announced in 2021, this new skateboard platform – envisioned to accommodate Land Rover’s smaller models – was initially set to be able to host hybrid engines in addition to the pure electric system, but it has now been confirmed that the Velar, Evoque and Discovery Sport successors It will be electric only. .
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Details of its structure and technical capabilities have been closely guarded, but the EMA is likely to be a more clearly “road-focused” offering than the MLA framework that will underpin electric derivatives of the full-size Range Rover and Discovery.
A longevity update for a mid-size Range Rover feels like a bit of a change for its own sake, but still leaves the capable car with an air of luxury.
JLR has revealed that the EMA will be a ‘simple’ structure designed around its floor-mounted batteries, which will be equipped with 800V fast charging equipment – so the electric Velar can match future Porsche and Audi’s high-speed 350 kW recharging. Contemporaries.
JLR has also previously said that the EMA-ordered electric motors will deliver an efficiency of around 4-4.5 miles per kWh and have the “hardest revving” in the class. This means the Velar and its similarly-sized rangemates should benefit from the long-distance travel capabilities of their ICE predecessors and improve their low-speed off-road prowess.
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The platform entered the final-stage engineering approval process nearly a year ago, and test mules for the Velar EV are expected to hit public roads and test tracks in the coming months.
The reinvention of the Velar will be a major moment in the evolution of the Range Rover brand. As part of JLR’s fundamental rethink, it will divide its product lines into four core families – Jaguar, Defender, Discovery and Range Rover, to emphasize their distinct positions and develop a strong sense of connection between high-end flagships and entries. level models.
To that end, the Electric Velar will certainly take significant styling and technical inspiration from its big namesake, but, like the current car, will be much smaller and more accessible in terms of price.
Its badge will require the Velar to deliver what vehicle program director Nick Collins recently referred to as the “true Range Rover values” embodied by the current flagship.
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It has “off-road capability, utility and refinement” packaged in an “unfussy” approach. Meanwhile, the Velar’s appeal will be boosted by today’s introduction of a heavily modified version of the car, a longer-range and faster-charging PHEV arriving at dealers in the coming weeks with styling exterior changes and a revamped interior.
Felix is Deputy Editor, responsible for leading brand agenda coverage on all aspects of the global automotive industry – both in print and online.
He’s interviewed the most powerful and respected people in motoring, covered the unveilings and launches of today’s most important cars, and broken the biggest automotive stories of recent years.
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Jaguar Land Rover (JLR) has announced some big plans for the coming year. Before the end of 2023, Land Rover will open the order book for the electric Range Rover. We’ll also get more information on the four-door GT, the first of three new electric vehicles from Jaguar, coming in 2025.
Land Rover is launching a new platform called Electrified Modular Architecture (EMA) that will underpin the brand’s mid-size electric SUV. The all-electric Range Rover will go on sale in 2025 and the company will build it at its Halewood plant. It has been converted into an all-electric production plant as part of its new £15 billion ($18.7 billion at today’s exchange rate) investment in its factories.
The SUV brand plans to retain the Modular Longitudinal Architecture (MLA) that underpins the Range Rover and Range Rover Sport. The platform allows the company to build vehicles with internal combustion engines, hybrid installations and batteries. This gives the automaker the flexibility to produce cars according to the needs of different markets.
Jaguar will launch the first of three new EVs on its new JEA platform in 2025. The four-door GT will have a range of up to 430 miles (700 km) and has an indicative starting price of £100,000 ($124,457). According to the company, the EV will have “more power output than the previous Jaguar”. The brand will build the new GT at its factory in Solihull, UK.
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JLR will invest in the company’s industrial footprint, vehicle program, digital technology and autonomous systems. Part of the company’s plans include renaming its engine manufacturing center to the Electric Propulsion Manufacturing Center, which will shift from manufacturing Ingenium internal combustion engines to electric propulsion units and battery packs.
“This investment enables us to deliver our modern electric luxury future, develop new capabilities and reaffirm our commitment to be carbon net by 2039,” said JLR CEO Adrian Mardell.
The automaker also plans to move to a “house of brands” approach designed to reinforce the unique character of each. Range Rover, Defender, Discovery and Jaguar are the brands. The company reaffirmed its commitment to its Reimagine 2021 strategy. nothing at all But zero emission vehicles by 2036.
As part of this comprehensive strategic restructuring, JLR is reducing the number of vehicle platforms from seven to three and reorganizing the Land Rover brand into three new brand families: Range Rover, Discovery and Defender, each with its own unique models and sales niches. environment The Land Rover brand will become a low-profile “trust brand” meaning SUVs with excellent off-road capabilities. Jaguar’s division will be EV-only and drive upmarket with a focus on fast, luxurious, extravagantly sized coupes and sports cars.
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While ditching the Land Rover name may not seem like a controversial move, JLR chief creative officer Gerry McGovern says: “The reality is that Range Rover is already a brand. People tell us to drive Range Rover, not Land Rover. We like the Land Rover name, but It doesn’t have the equity of a Range Rover, and the Defender is growing fast.”
McGovern says the four brands will have their own unique interpretations of the modern luxury aesthetic that has proven so successful with the existing Range Rover and Defender lineups: “Range Rover is sophisticated modernity, Defender is brutalist modernity, Discovery is eclectic modernity and “Jaguar is. Modernity”.
The three platform architectures underpinning the new Range Rover, Discovery, Defender and Jaguar models over the next decade are codenamed MLA-Flex, EMA and JEA. MLA-Flex debuted under the current L460 Range Rover, and now also underpins the L461 Range Rover Sport. The next-generation Discovery and Defender models will also switch to MLA-Flex, which was designed from the ground up to accommodate ICE, PHEV and EV powertrains.
Like the MLA-Flex, the EMA was originally intended to be a convergence platform for JLR’s compact SUVs, capable of packing either a PHEV powertrain with a conventional transverse-mounted ICE or a pure EV engine. However, the EMA will now be electric vehicles only, supporting the Range Rover Evoque EV, Discovery Sport EV and the long-running Baby Defender EV.
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The new JEA architecture is exclusive to Jaguar and has been developed specifically to deliver at a lower price.
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